Land the Best Candidates by Letting Them Drive

It’s no secret that the hiring process can be a harrowing experience … both for companies and candidates. 

For employers, considering the time and effort that goes into finding the right people to add to the team, getting hiring right is mission critical. And for candidates, having the chance to put their best foot forward can make or break an opportunity that just might land them their dream job.

Interviews are a pivotal part of the hiring journey; so much so that about 83% of candidates say a negative interview experience can change their perception about a company and its products. Likewise, 87% of candidates say a positive interview experience will make them more likely to buy a company’s products, even if they don’t land the job. 

In our recent Candidate Experience Survey, we delved deeper into some candidate experience best practices and found that a vast majority of candidates want to lead the interview by showcasing their skills. We also found that 87% of interviewers agree that candidate-driven strength-based interviews are more effective than traditional employer-based interviews. 

But why? Let’s take a look. 


All too often, the first stumbling block in the interview process is scheduling. A cumbersome scheduling process can lead to weeks of back-and-forth emails, or a multitude of reschedules and cancellations due to petty clerical errors like a missed calendar invite — all before the first meeting even takes place.

And yes, finding a suitable time for two or more busy professionals to sync their calendars is a challenge – but it doesn’t have to be that hard.

By flipping the model on its head and switching to candidate-driven interviews, interview scheduling can be seamless. For example, automated interview scheduling can allow candidates to choose a time that fits into their schedule – without going through a recruiter! 

Then, once the candidate chooses their preferred time, they’re automatically sent a calendar invite that includes specific, personal details about their interviewer. Talk about a warm welcome!

Finally, follow up is made easy when automatic SMS and email reminders are sent in advance, confirming every piece of information the candidate needs.


So the candidate has self-scheduled their interview — what’s next?

It’s also possible to extend this candidate-driven approach to the actual interview. In a traditional, company-driven interview, the interviewers drive the conversation. Ultimately, this confines the conversation only to what the interviewers want to know, failing to give candidates an opportunity to showcase their experience.

But with candidate-driven interviews, everybody wins. While candidates are showing off their skills and creativity, interviewers are given deeper insights into candidates’ mindset and motivation.


Feedback makes everyone better.

In a traditional, company-driven approach, interviewers often provide feedback to candidates. But as part of a candidate-driven approach, candidates get a chance to share feedback on their experience, too.

This can be invaluable to companies, as it empowers hiring leaders to improve things like weak communication, biased behaviors, or misaligned expectations; benefiting them (and future candidates) for years to come.

The Bottom Line

It’s pretty simple. A key component of a remarkable candidate experience is letting the candidates themselves guide the interview process. 

Candidate-driven interviews not only make each step more efficient and productive, but also more enjoyable. The end result? Candidates who are better-prepared for their big day, and interviewers who are better-equipped to determine great job-fit.

Make the Shift

It’s time to make a shift toward candidate-centered, connection-driven interviews. To read more about how to make that happen for your team, download 5 Steps to Hiring Top Talent at Scale now.

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