Ghosting in a Tea Cup

Ghosting is (unfortunately) pretty common-place when it comes to dating, but its rise in recruiting can be jarring for even the most seasoned recruiters.

When a candidate ghosts, it can feel frustrating. While you can’t prevent every candidate from ghosting, there are certain things you can do to try and prevent it.

Here are three ways you can prevent a candidate from ghosting:

1) Establish consistent communication parameters

Consistent communication is the opposite of ghosting, and, in a realm where lack of communication almost seems commonplace, it’s up to the recruiter to break the trend.

Set clear SLAs for all communication with candidates, and make sure you set aside time in your schedule to make sure that you’re responding in a timely manner. Whether it’s answering questions or sending a quick “good luck” note before an interview, keeping up communication is important for building a close relationship.

This communication should also be continued after the candidate receives their offer.

To you, the recruiter, it can feel like a no-brainer for candidates to accept. However, most candidates are, on average, juggling multiple offers from different companies. If you’re offering to an engineer, that becomes even more difficult.

If you built that close relationship with the candidate beforehand, it’s far less likely that a candidate will stop talking to you in favor of another company.

2) Keep the process candidate-driven

A lot of recruiting is company-focused. There are long wait times to hear back about a submitted application, interviewers tend to ask the same questions, and it can take weeks to hear back about an offer (or rejection).

Put the candidate in the driver’s seat and make sure you’re giving them the best experience possible. Make an effort to get to know the candidate outside of interviewing– which means building a personal relationship with them.

As a recruiter, you’re the first real touchpoint that candidates have with the company (no pressure!). You’re who candidates will imagine working alongside.

3) Use an interview logistics platform

Candidates are less likely to ghost when they feel like their time is valued and they have a great relationship with their recruiter.

An interview logistics platform enables candidates to drive the interview process from scheduling their interview all the way to showcasing their skills in front of confident, trained interviewers.

At the end of the day, there will always be candidates who will ghost. However, creating a strong relationship from the get-go and consistently communicating with them is a great way to prevent it!